The situation
Alison Commercial is an accredited real estate brokerage and investment firm that is part of Houston-based Keller Williams Realty.
While they specialize in commercial property and acquisition, they are also committed to assisting clients with residential properties.
They desired to broaden their online presence and increase their interaction with current customers by launching an email marketing campaign.
While they specialize in commercial property and acquisition, they are also committed to assisting clients with residential properties.
They desired to broaden their online presence and increase their interaction with current customers by launching an email marketing campaign.
The solution
The real estate industry is tough to compete in, especially with how saturated the market is. Even though they didn’t do much digital marketing, the Alison Commercial team had grown their own brokerage.
Our team at Enlmtd Group helped them redesign their website and brand identity in the first phase to have a clear brand position against thousands of other agents.
Afterward, using ClickFunnels, we set up their first outbound email marketing campaign to reach a wider audience. A newsletter-style email with snippets of important real estate news and insights, new property listings, and links to the full content on the Alison Commercial website.
When we started, our client’s email list consisted of approximately 200 subscribers, and we knew we could double the amount. We helped create a lead magnet that solved one of their target audience’s core complaints.
The lead magnet provided simple information and actionable tips that their audience would be interested in. Once a visitor downloaded the gated lead content, we sent them an email inviting them to connect with Alison Commercial on other platforms and channels, always giving them something of value.
Our team at Enlmtd Group helped them redesign their website and brand identity in the first phase to have a clear brand position against thousands of other agents.
Afterward, using ClickFunnels, we set up their first outbound email marketing campaign to reach a wider audience. A newsletter-style email with snippets of important real estate news and insights, new property listings, and links to the full content on the Alison Commercial website.
When we started, our client’s email list consisted of approximately 200 subscribers, and we knew we could double the amount. We helped create a lead magnet that solved one of their target audience’s core complaints.
The lead magnet provided simple information and actionable tips that their audience would be interested in. Once a visitor downloaded the gated lead content, we sent them an email inviting them to connect with Alison Commercial on other platforms and channels, always giving them something of value.
The results
- Alison Commercial has built its name as a market leader in commercial real estate, which it continues to uphold
- By conducting A/B split testing with subject lines, we increased our email’s open and clickthrough rates to all-time highs
- Boosting email subscribers by more than 1,900%
- We achieved a 42% increase in sales beyond our goal
- We generated over $70,000 in sales with just six email campaigns
- The email campaign brought over 3,500 visitors to the Alison Commercial website and accounted for 37% of that month’s transactions
Industry
Real Estate
Services
Email Marketing
Branding
Website Design
Branding
Website Design
