The situation
Worldpay, the biggest payment processor in the world, hired Enlmtd Group to develop ways to boost sales through digital marketing.
This covers SEO, PPC, social media advertising, and analytics reporting.
The Worldpay team has worked with other digital marketing agencies, but they had trouble being seen, getting results, and getting a return on investment (ROI).
They were looking for the best partner to help them get more leads every month through both free and paid marketing channels, focusing on total organic site traffic and paid traffic. They found Enlmtd Group to be the right partner.
This covers SEO, PPC, social media advertising, and analytics reporting.
- Increasing organic traffic and ROI while also generating new leads through paid ads.
The Worldpay team has worked with other digital marketing agencies, but they had trouble being seen, getting results, and getting a return on investment (ROI).
They were looking for the best partner to help them get more leads every month through both free and paid marketing channels, focusing on total organic site traffic and paid traffic. They found Enlmtd Group to be the right partner.
- Increase their online visibility
- Increase business return on investment by driving more conversions
- Targeted content marketing distribution
- Establish Worldpay as a leading payment processor brand; grow long-tail search coverage in all areas
- At a low cost-per-acquisition, drive traffic through search and social channels
The solution
Through ad campaigns, SEO, social media, and content, we have made Worldpay a leader in the credit card processing business.
- Dynamic Search Ads (DSAs) provide rapid and relevant search coverage
- Longer headlines were used to increase long-tail keyword traffic and click-through rates (CTRs)
- Paid ad campaigns are constantly tested and refined
- Create campaigns for Search, Display, and Dynamic Search Ads in all markets
- Make use of category recommendations
- Use automatic bidding based on conversions
- Make use of account-based marketing (ABM)
The results
- Dynamic Search Ads (DSAs) provide rapid and relevant search coverage
- Longer headlines were used to increase long-tail keyword traffic and click-through rates (CTRs)
- Paid ad campaigns are constantly tested and refined
- Create campaigns for Search, Display, and Dynamic Search Ads in all markets
- Make use of category recommendations
- Use automatic bidding based on conversions
- Make use of account-based marketing (ABM)
Industry
Financial Services
Services
SEO
PPC (Search + Display)
Paid Social (FB)
Analytics
PPC (Search + Display)
Paid Social (FB)
Analytics
