In the legal sector, winning lawsuits is how you develop your law firm’s reputation. That being said, not all cases form on an equal level.
A multi-million-dollar verdict boosts your legal firm’s reputation more than a parking ticket infringement.
Even link building for improving SEO for law firms unifies your other digital marketing efforts. Link building, too, is one of the most ROI-maximizing methods in internet marketing.
There are significant prospects for attorney SEO who learn how to create links well.
According to the Experts, link building is a must for structuring Law Firm SEO
Firstly, inbound increase the domain authority
of your website. The more relevant and authoritative sources link to you, the more reputable your legal business becomes online.
This boosts your legal SEO for a personal injury lawyer, a DUI attorney, or any other specialty area. In contrast, ninety percent of marketers use content pieces as their primary link-building approach.
Link building is an aspect of search engine optimization, but it offers more than just high rankings on search engine result pages for your legal practice. Link development has advantages:
Improve Google rankings by checking your site’s backlinks.
Establish a link between the site and organic traffic from search engines.
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Boost the number of visitors to your website through a referral link.
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Improve the authority of your domain.
Sales and income should both be increased.
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Establish contact with other experts in your field.
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Enhance the public’s knowledge of your organization.
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Improve your conversion rate.
What is the Difference Between PR and Link Building?
Link building is about impressing Google to boost your rankings through lawyer SEO marketing, whereas public relations is about impressing people.
In the past, link-building focused on obtaining links from locations where your target audience is likely to be found, such as forums, local citations, free directories, industry blogs, and periodicals.
Although these websites may not have high domain authorities, they are relevant to your brand and can therefore be used to help support your organic approach for SEO for lawyers
On the other hand, digital PR
is concerned with obtaining links on top-tier websites such as newspapers, periodicals, and so on to boost your brand’s positioning in search engines. However, these top-tier sights have a higher trust flow and aid in attaining more effective local SEO for lawyers‘ goals, including brand exposure.
How Do You Ensure That Your Link Building Is Safe?
Negative Link Building, however, backfires and may result in penalties from Google either algorithmically or through human intervention. To guarantee that your link building is aboveboard, you should avoid doing the following:
You shouldn’t buy low-quality links.
Links to external Exchange servers
Off-Topics Content in a Guest Blogging Post
Leave a link in your comment on forums or blogs if that’s all you want to accomplish.
Have you encountered low-quality or spammy links that aren’t connected to your legal website?
When creating links on your website, a user should always get something out of it. They’re designed to be clicked on, so if a link isn’t valid, remove it.
White Hat Link Building for Law Firms
The primary aim of white hat link building concerning SEO for attorneys is to gain high-authority backlinks to your site. But what exactly does authority imply in this scenario? The following are the two authorities metrics employed by industry professionals:
Moz's Domain Authority.
The Moz Domain Authority (DA) score is 0 to 100. The higher you will find the score, the more authoritative the site will be. The formula used to compute DA incorporates several elements, including total links and linking root domains.
Ahrefs' Domain Rating
Ahrefs’ Domain Rating (DR) assesses the overall backlink profile of a website on a 0-100 scale.
The more backlinks you can acquire from high-authority domains, the more visible and authoritative your websites will be. Because most of your legal business competitors don’t bother to research high-authority URLs, these links will provide you a significant leg up.
Lawyer Link Building Hints
Let’s go to business and look at link building, starting with some basic principles. Here are a few pointers and best practices for lawyer SEO that we’ve discovered to be especially practical and long-term viable:
Invest in high-quality content
Before you can get down to business with developing external backlinks that point to your website, you’ll need something for these links to connect to. Generating external connections that point back to your site begins with producing high-quality, magnetic, and helpful content.
Content and infographics must be highly relevant, newsworthy, or perennial to be clickable.
Interested in learning more? We know the feeling. Here’s an article we think you’ll like: Content Marketing For Lawyers
Social Media Profiles & Directories
It would be of considerable help if you began by removing the low-hanging fruit before you look at websites and links with higher domain authority. Although free legal directories don’t provide much value, you’ll want to have your company linked to as many of them as possible.
Several legal directories may or may not be worth your time. You’ll have to decide whether or not these sites are worthwhile pursuing yourself.
Make a point of claiming profiles on all social networking sites – even if you don’t plan to use them immediately. This comprises platforms like Facebook, Instagram, Snapchat, Twitter, LinkedIn, Periscope, and YouTube.
Guest Posting
Getting the links back to your site from other bloggers and web admins might be challenging when you’re just starting, and your URLs can’t be easily discovered. One solution is to offer to write free content in exchange for a link or two back to your website with the assistance of a digital marketing agency for law firms
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Backlink building entails creating hyperlinks that reference your articles and using these backlinks to send traffic to your website.
This is sometimes known as “content farming.” Backlinking has several uses: for example, if you have much content, you can use it to draw people to your site by directing them there.
The key to successful guest posting is only submitting material on suitable sites. Also, try to use existing connections and link naturally within the body of the post (not in the byline or footer). Avoid overly-optimized anchor text and include content from the site to the site.
Make a point of doing something exceptional
To stand out, you must accomplish something significant. Many lawyers lately have been using educational scholarships to promote their services.
A law firm may establish a scholarship program to start a scholarship initiative. These scholarships are then sent to educational organizations interested in acquiring valuable .edu domains.
These websites want to assist students, i.e., their primary audience, so they link back to the scholarship programs and provide authoritative backlinks to the law firm’s website.
This is unquestionably a significant investment in money, but authoritative backlinks have inherent value. It all comes down to balancing your attorney SEO marketing costs and benefits
Become a Resource for Others
If you cannot create content, one of the most beneficial things you can do is serve as a source for someone who does. Simply being available may provide significant rewards for backlinks and online exposure.
Become a legal site that others want to link to because you have trustworthy content for your field.
Podcasts and Interviews
As a lawyer, you will find many opportunities to express yourself uniquely. You’re well-educated and experienced in an area that most individuals are unaware of. Take advantage of this and allow people to interview you due to your qualifications and competence.
While utilizing HARO to contact journalists is a good idea, forging links with podcasters may also be beneficial.
You may improve exposure, gain backlinks (through podcast promotion), and diversify your link profile by obtaining an interview with a well-known podcaster.
Connections with Law Schools
Did you know that? Are Edu domains one of the most popular referring domains on the internet? They’re authoritative, which may help your presence and rankings tremendously. And as a lawyer, you have an edge because you already have established connections with schools and universities.
Reach out to your undergraduate or law school. Ask if they would be willing to interview you or include you in one of their online publications. Even better, try to get a blog piece from them!
Newsworthy Events
Make sure to put yourself in the place of other bloggers, journalists, and editors who add backlinks to their material to build backlinks for your website. What would entice them to link to you?
Do anything newsworthy to put your firm in a positive light and earn valuable links. You’re inviting others to link back to your legal business by providing scholarships for underprivileged law school students or volunteering in your region. Consider this a backlinking hack with the help of SEO services for lawyers!
On Quora, answer questions
You must have heard about using the popular Quora website, which allows people to keep asking various questions and have them answered by others to generate backlinks to your website. This is somewhat true and somewhat false.
Quora answers do not give backlink juice in and of themselves. All backlinks are “nofollow,” which means they remove many of the advantages that come with obtaining backlinks on reputable sites.
However, providing answers to questions that are specifically relevant to your target audience may aid in the growth of awareness for your website, as well as generating traffic and “dofollow” links. As a result, Quora may be worth reconsidering.
Working with a Link Building Consultant
Finally, your daily schedule is already jam-packed with everything else you need to accomplish as an attorney.
You have little free time in your day to focus on producing content, looking for links, contacting web admins, and creating a linking strategy. After all, you’re not a digital marketer but an attorney.
Consider working with a link-building professional that employs white hat techniques to assist law firms in improving their online presence and domain authority.
Read more about digital marketing for lawyers and other chapters of SEO for lawyers
