Make sure to look at a few different approaches to blogging for your law firm. You may create general topic articles about your practice areas, how-to articles, and Q & A content.
Most of our legal practice clients’ consumers come from the metro area where they have offices. As a result, we’ve focused on developing the law firm’s brand in its local market, where most of its clients are.
Covering local news and information has shown to be one of the most effective strategies for our law firm clients to get the most out of their marketing dollars.
Here’s an example of an SEO for attorneys blog using local news and information to its advantage. The aim of growing brand awareness for the legal firm is to get the most traffic and exposure possible.
Since the customer specializes in brain injury claims, we needed to find a means to generate traffic from their markets and brand their law firm’s name with the subject of brain injury.
So we established the blog of the legal firm, intending to release news and information about brain injuries and head injuries caused by someone else’s negligence in Houston. We also publish international communication and research on brain and head injury studies.
Social media is another critical component in developing your law practice’s brand authority. Gaining increased exposure on platforms like Facebook, Twitter, and LinkedIn is crucial for developing a legal firm’s brand and promoting clients to its website.
But, as you no doubt know, producing material to share on social media regularly is complex.
You already know that getting exposure on social media is crucial for your legal practice, but it’s laborious attempting to come up with something new every day.
The way to overcome this difficulty and produce significant results for legal firms is to have all blog posts/news items shared across the law firm’s social media accounts.
We already have news and information on their blogs, giving us the material we need to share on their social media accounts. As you can see in the data, I provide above, social media traffic has exploded.
To stand out, you must accomplish something significant. Many lawyers lately have been using educational scholarships to promote their services.
A law firm may establish a scholarship program to start a scholarship initiative. These scholarships are then sent to educational organizations interested in acquiring valuable .edu domains.
These websites want to assist students, i.e., their primary audience, so they link back to the scholarship programs and provide authoritative backlinks to the law firm’s website.
This is unquestionably a significant investment in money, but authoritative backlinks have inherent value. It all comes down to balancing your attorney SEO marketing costs and benefits
The search competition is particularly tough for local search results on Google. When you use the term “personal injury lawyers Texas,” only three local search results appear on Google’s first page, which is also true of mobile phones.
So, what’s an SEO for the lawyer to do? Is there any opportunity for your law firm’s website to receive more traffic and exposure if the organic search results are against you, especially in local search results?
Fortunately, there’s a lot you can do; it just takes some perseverance and consistency over time. In other words, constant effort and patience is the secret to competing in Google search and generating more visitors to your law firm’s website.
