The Art Of Writing Copy That Converts: Examples And Tips


Copywriting is among the most looked up to aspects of any online marketing campaign. If you can write persuasive and interesting copy, you can sell almost anything to anyone. If your copy isn’t compelling, you won’t generate any leads or sales, and this cannot convert visitors into customers.

Simple copywriting example are always there to guide you in taking the right direction for coming up with unique copywriting ideas.

When people talk about copywriting, there are a few key things that you should keep in mind:

  • Foremost, your copy should be clear and concise. It should be direct and not try to beat around the bush. You want your readers to know precisely what you are selling and why they need it.
  • Second, your copy should be persuasive. This means using powerful language that will convince your reader to take action.
  • And finally, your copy should be exciting and engaging. If it is tedious or difficult to read, people will probably tune out before getting to the end

It’s wise to look at some marketing copy examples of great copywriting to make things work for your marketing campaign.

After all, compelling copywriting is an essential skill for any marketer and can be challenging to master.

In this blog post, we will dive into the depth of a few tips for writing copy that converts and some examples of copywriting in advertising.

Stay tuned because you will be a master at writing the conversion-friendly copy by the end of this post!

Tips For Writing A Compelling Copy

1. Clear & Concise Branding:

The brand identity is everything. It is a must that you make sure your branding is consistent across your whole site.

One way to learn how to write excellent copy is to study web copywriting examples of other people’s work.

Looking at what has worked well for others, you can feel what works and adapt those techniques to your writing.

There are many things involved in branding that have always been creating wonders and catching customers’ attention.

People focus on the catchy heading with good understanding and then comes the matter in it, followed by many others.

Focus on the visual elements, which are based on the following things:

  • Design matters: a well-designed site will help your copy to convert.
  • Your headline is key: make it benefit-driven and exciting.
  • Make use of social proof: show off your happy customers.
  • Keep it short and sweet: long blocks of text are off-putting. Use brief paragraphs and the insertion of bullet and numbering points to make your content easy to digest.
  • Use powerful calls to action: tell your readers what you want them to do and make it easy for them to do it.
  • Test, test, test: try different versions of your copy and see what works best.

With the copywriting services in Houston, you can get outstanding ideas to promote your business with extraordinary and enthralling copywriting.

2. Know Your Audience:

The first rule of content marketing. If you are looking ahead to selling your product or service, make sure that your audience leads to better conversions. This means that you have to pay more attention to what they like and how they can be enticed.

Once you are clear about the choices and needs of your audience, the next step is to understand what they want.

This is most of the time done by creating buyer personas to help you understand their pain points, what they need, and how your product or service can help them.

After that, it’s all about creating a compelling copy that speaks to your audience and convinces them to take action.

Here are some website copywriting tips on how to do that:

  • Write clearly and concisely so that people can easily understand what you’re trying to say.
  • Use persuasive language to convince people to take action.
  • Tell a story that resonates with your audience and helps them connect with your

3. Benefits Over The Feature:

Show your customers what the benefits are, not just features: don’t just tell them what your brand is about; show them the effects.

  • Use strong verbs:

Using persuasive language is key in writing excellent copy. Steer clear of weak or passive verbs, and go for those that pack a punch.

  • Address the reader directly:

When writing your copy, always keep your target audience in mind. Use language that speaks to them directly, and make sure your message is clear.

  • Write headlines that sell:

Your headline is the first thing potential customers will see, so make sure it’s attention-grabbing and relevant to what you’re selling.

  • Use short sentences:

Copy, which should be easy to read and understand, is more likely to be effective. Keep your sentences short and to the point for maximum impact.

4. Readability:

Despite our widespread usage of information technology and the Internet, you still want your website copy to be clear, concise, and scannable.

It takes only about fifty milliseconds to read and comprehend a sentence, but it can take up to fifteen minutes to read and understand an entire page of text.

Therefore, you must make your point quickly and efficiently on your website; otherwise, you will lose the reader’s attention.

Websites are designed for skimming, not for in-depth reading.

Most visitors will only read about 20% of the text on a web page; therefore, breaking up your copy into small paragraphs with headlines and subheadings is essential.

This comes to where it becomes easier for readers to find the information they are looking for and makes your document more visually appealing.

  • The first web copywriting example comes from the website’s home page, Basecamp. The headline reads, “Project Management software that does more than just help you keep track of things.”

This is a compelling headline because it tells the reader what the product does and how it can benefit them. It also uses simple language that is easy to understand.

  • Another great marketing copy example comes from the website’s home page, MailChimp. The headline reads, “Email Marketing for Busy People.”

This headline is compelling because it tells the reader what the product does and how it can benefit them. It also uses simple language that is easy to understand.

Each of these headlines is clear, concise, and tells you precisely what the company does.

They’re also different, showing that there’s no right way to write excellent copy as long as you keep your audience in mind.

How, through a few best ways, can you let your customers know about your company and your value proposition?

Share testimonials, social proof, and customer success stories. Your customer successes should be known about and spread.

Let customers know about your company’s successes, achievements, and impressions.

Read Also: 3 Successful Examples Of Long-Form Content To Use In Marketing

5. Social Proof And Testimonials:

This helps in getting far-reaching know-how about your company. You can use this to attract more customers and convert them, too.

What are some of the best ways to write copy that converts? Start by understanding what motivates your customer and what their needs are. Build trust with potential customers by being transparent about your product or service. Use strong calls to action that inspire your readers to take the next step. Finally, offer a sense of urgency to encourage conversions.

These social proofs and testimonials are a way to make your work people. This can include people within your niche and outside.

If you have a solid social media presence, your work will be more exposed to people. If you’re unsure where to start, begin by creating shareable content. This could be as:

  • blog posts
  • infographics, or even
  • videos.

Whatever format you choose, make sure it’s high quality and provides value to your audience.

Once you have some great content, reach out to influencers in your industry and ask them to share it with their followers. This can help get your work in front of a larger audience and build up your social proof.

Finally, don’t forget to ask your happy customers for testimonials. These can be used on your website or social media.

6. SEO Writing:

Your key marketing activity is writing. You want to ensure you use this to your advantage, optimizing your website as effectively as possible to get the best results. Writing for Search Engine Optimization means achieving the perfect balance of keyword research, maintaining an optimal metadata strategy, and enhancing your content with an engaging and targeted copy.

Here are some tips to ensure your website’s copy is helping, not hindering, your SEO efforts. By following these tips, you can write copy that not only ranks well in search engines but also compels people: .

  • Do your keyword research upfront and target long-tail keywords in your content. Long-tail keywords are specific phrases that tend to be less competitive than short, general keywords but can still drive traffic to your website.
  • Use relevant keywords throughout your content, including the title, meta descriptions, headings, and body text. But beware of keyword stuffing! This is when you cram too many keywords into your content to game the system, which can hurt your ranking. A rule of thumb that is effective is to use a keyword or phrase only when it makes sense for the reader.
  • Write compelling titles and meta descriptions that will entice people to click through to your website. Your title should reflect the content on the page, and your meta description should further elaborate on what the reader can expect.
  • Pay attention to your sentence structure and use simple, easy-to-read sentences. This will help keep people engaged with your content.
  • Use persuasive language throughout your copy to convince readers to take action. For example, if you are looking out for the visitors to sign up for your email list, include a strong call-to-action (CTA)

Must Follow Entrancing Copywriting Examples

It isn’t easy to generalize the copywriting process of any individual content writer. Still, it should typically include checking out advertising copywriting samples of the site’s content, identifying the best word choices, checking spelling, etc. Some content writers may have a different copywriting process. For example, there may be a preference for a more targeted or a more general strategy… But, in general, writing a copy should be similar.

Many companies out there with an online presence have the best example of copywriting in advertising for people to follow. The following list shows the companies and the ideas they follow in copywriting skills.


They focus more on the usage of persuasive language and focus on the benefits of their products to convert website visitors into customers. This is one of the essential aspects of effective copywriting.

They also use a strong call-to-action on their homepage, encouraging visitors to take the next step and become customers. Overall, WiderFunnel is an excellent example of using persuasive copywriting techniques to increase conversions on a website.


They use straightforward language to explain their complex product so that website visitors can easily understand. They also have a strong call-to-action on their homepage (“Get Started”), encouraging visitors to take the next step and become customers.


They focus on storytelling in their copywriting, making their brand more relatable and trustworthy. For marketing copy examples, they open their homepage with a story about how their product helped a business owner increase his conversion rate. Using this strategy, they can connect with their reader personally and increase the chances that he will become a customer.


This company’s name alone is persuasive copywriting! They use simple language throughout their website to explain complex concepts (like A/B testing). This is effectively easier for readers to understand what they do and how it can benefit them. They also have a strong call-to-action on their homepage (“Get Started”), encouraging visitors to take the next step and become customers.


A good website copywriter is an essential skill for a company website and is also a good indicator of a company’s marketing strategy. BarkBox is an excellent example of a company with a robust website and solid marketing theme. The website’s copy is simple but effective, focusing strongly on the company’s unique selling proposition (USP).

“BarkBox provides subscription boxes on a monthly basis for dogs and dog lovers. Every month, you get a box of toys, treats, and chew personalized to your dog’s size and chewing needs.”

What’s great about this USP is that it tells visitors what they will get from subscribing to BarkBox without being too sales-y. It also includes a call-to-action (CTA) that encourages visitors to sign up for the service. Overall, the copy on BarkBox’s website is short but sweet, and it converts!


Airbnb is another excellent advertising copywriting sample of how to use copywriting to your advantage.

Their homepage features a beautiful image and a short but compelling headline that tells you exactly what the product does. They also include a helpful call-to-action button that makes it easy for visitors.

In addition, they use copywriting throughout their site to help guide users through the booking process. For instance, they have clear and concise descriptions of each step on the booking page. This helps reduce confusion and increase conversion rates.

InVision App

InVision App’s website has some great examples of persuasive copywriting. One example is their headline: “The world’s most powerful design collaboration tool.” This headline is compelling because it immediately tells the reader what InVision does (design collaboration) and how it can benefit them (it’s powerful).


Trello is an excellent example of copywriting to create a solid first impression. When you land on their homepage, you’re immediately greeted with a clear and concise message about what the product does. They also have a beautiful image that helps illustrate their point.

They make it easy for visitors to take the next step by including a “Get Started” button right above the fold. This ensures that potential customers won’t get lost or confused when figuring out what to do next.

By following these tips and examples, you can start writing a copy that converts! Remember to keep your audience in mind, focus on making your message clear and easy to understand, and include a solid call to action.


Uber is yet another company that knows how to use copywriting. When you land, especially on their homepage, you’re greeted with a simple message and a CTA button, “Sign Up to Drive.”

They also use copywriting throughout their site to help guide users through the booking process. For instance, they have clear and concise descriptions of each step on the booking page. This helps reduce confusion and increase conversion rates.


All these companies have different ways of approaching effective copywriting, but they all have a single and confirmed goal in mind: to convert website visitors into customers.

If you are planning to learn how to write a copy that converts, take some tips from these examples. Implementing, if not all but a few of these ideas into your copywriting techniques will help increase your revenue and bring as many leads you actually target.

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